Brand identity for a new imprint from illustrated book publisher Thames & Hudson.
Discipline—Print
Creative Director—Io Woo
Art Director—Sonya Putri
Graphic Designer—Nasha Zaira
Copywriter—Sonya Putri
Product Campaign Photography—Prayogo Yoedo
Set Design—Dinda Pramesti
Stationary and Collateral Photography—Studio Woork (Io Woo, Raihan Rakha, Tasya Pane)
Motion Design—Mirda Alfian
Studio Woork copyright © 2021. All rights reserved.
We designed the identity by building the sense to remain fresh, unique, and timeless. The word ‘Uli’ form the petals and blooms into a shape that represents the name—Bunga means flower in Indonesian language, and how the product is made from the thread. The joy lies within every Bungauli stitch and embedded in every element of the brand. link
